Zalo's overseas marketing and number data screening strategy

The combination of self-screening and proxy-screening allows community operations to shift from blind push to targeted marketing, boosting both user activity and engagement.

This article will provide an in-depth analysis of how to fundamentally improve the reach and conversion rates of telegram marketing through the ITG global screening platform, ensuring that every marketing investment generates its due value.The first and foremost problem is the lack of accuracy in the target audience. Many companies blindly pursue the quantity of numbers and ignore the quality, resulting in a large amount of marketing resources being wasted on invalid numbers.

Research shows that among the numbers that have not been screened by the system, an average of 35% of the numbers do not exist or have been shut down, and another 20% of the numbers are valid but not the target customers.Even if the number is valid and belongs to the target group, if the user is no longer actively using TG, the marketing message will not reach them.The traditional TG number screening method is completely unable to determine the active status of the user behind the number, which is another important reason why the message falls into oblivion.

Data shows that in the general number list, at least 15% of the numbers correspond to Telegram accounts that have not been logged in for more than 90 days.Customer status changes dynamically. A number that was valid last month may have been shut down this month, and a user who was active last week may have uninstalled the app this week.

The manual telegraph screening process often takes days or even weeks, and by the time a marketing campaign launches, some of the original data is already outdated. This data lag directly results in a significant proportion of marketing messages failing to reach their target users.

Our cloud-based control system allows you to easily filter accounts across multiple platforms, from gender and age to activity levels. This one-stop management increases operational efficiency several times over and helps you precisely target your users.The system filters potential customers by profile picture and nickname, quickly targeting highly active users, improving advertising effectiveness and the quality of social media operations.

The cloud control platform supports unified management of Telegram, WhatsApp, LinkedIn, and Facebook accounts, enabling batch screening and efficient operations.The system screens potential customers across multiple dimensions, including age, gender, frequency of interaction, and online time, ensuring targeted reach for social media campaigns.

The cloud control system's customized mode allows for flexible adjustment of screening plans to suit different promotion strategies and business scenarios.The batch export function simplifies account management across multiple platforms, improving marketing execution efficiency and ease of use.

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